Move over Cilla Black. We're constantly looking for new initiatives and promotions and recently in an Edinburgh pub, our William Coles and I were discussing how important it is to create word-of-mouth and that this is fundamental to the future success of the book in society.
He praised the Book Crossing initiative and fuelled by normal drive not to do anything by halves, and also several pints of reassuring Duchers, I suggested that why shouldn't we start our own version? Out of this came the idea for 'Book Lovers', a whole series of initiatives to drive the importance, enjoyment and value of reading.
One other point that came out, initially as a joke but then given serious consideration, was that the book could be the perfect 'ice-breaker' in starting conversation - a little sophisticated and doesn't involve tripping over a bar stool, spilling coffee or making up some dreadful 'line'. And out of this we were approached by UK dating expect Lorraine Adams, owner of dating agency Gorgeous Networks, and came up with the fist initiative - ' branded Fiction Flirting'. (Feel free to ignore my quickly made-up picture...) To help its launch, we' agreed to offer two free copies of The Well-Tempered Clavier for each one ordered for the promotion (all signed and marked with their unique message and tracking code).
We're already had a huge amount of interest in this unique initiative and for full details just see our Legend Press' Book Lovers page. If you're single, give it a go. With Valentine's Day and 29th Feb approaching, we're hoping to be able to buy a collective Legend Press hat in the very near future.
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