Wondered what to write for today's blog and then thought that as it's April Fools Day (and will be three years since the company started out on 20th April), it would be worthwhile owning up to a few mistakes/infuriating moments. And while we of course talk more about the successes, and we've pleased to have so much to talk about, there have been numerous very angry, very stressful moments caused along the way.
All part of the start-out curve apparently though actually think they continue all the way through as you've constantly looking to try out the new etc - you just hope that the successes build at a faster rate!
So, from the top of my (increasingly smarting now I'm thinking about them) head, a five for you (in no order):
1) First Waterstone's 3for2 order - although they didn't tell me it had to go through wholesaler at that point, how I wished I'd asked a million questions when going through the hell of sorting it out.
2) Leaving a company we previously worked used with nothing to lose but temporarily some of our stock - they immediately held the stock and tried to squeeze us to get it back. A night taking legal advice - quite a sad lesson.
3) Spending money on advertising - although very little (and to be fair in same situation I would so the same as you have to prudently give all angles a go). Makes little difference these days unless done on a vast scale and done well.
4) Dealing with funding/investment (various). Has to be done and can't be helped but takes a huge amount of time away from actually running the businesses and so many seemingly certain avenues promptly close, or change for the worse, for a variety of reasons. And rather than for the better, a huge cashflow hole opens as a result. After it all, makes me glad Legend Press isn't reliant on outside funding.
5) Taking a blind stab at anything requiring expertise - have quickly learned the importance of having people around you who can offer the expert advice that you don't have, and must be used. Whether supplier contracts, rights or author offers, company deals, it's easy to do something for speed and ease ignoring the fact that you may, or too likely will, regret later. I remember early on trying to entice a rights offer and then five minutes later ringing up my rights friend and saying 'please get me out of this..."
Am sure there are many more. And if anyone says there're part of the fun, they're lying or being ridiculous. They're hell. But need to continue to learn and concentrate on the successes - coming up to three years in having started without a penny or even a computer is something to remember. Plus I believe I have maintained my youthful looks (mistake no 6...)
Tom