Legend Business was launched as an imprint of Legend Press in January 2010. Over the coming years we plan to build a wide-ranging, interactive and dynamic list of business titles and have some fascinating books in the pipeline for 2012.
The imprint was founded in 2010 with the launch of Morocco: Emerging Economy of the Mediterranean, published in conjunction with the Shashoua Foundation. The book’s editor, Jonathan Reuvid, author and editor of over 30 business titles, is Legend Press’s partner in the imprint.
2012 Titles
Business Go, Banks No
By Jonathan Reuvid
Print: 9781908775702
Digital: 9781908775757
Published: 1st July 2012
Price: £12.99 (print) / £4.99 (digital)
More people are starting businesses than ever before and the barriers to entry for starting a business have never been lower. However, in the current economic climate, many businesses are citing banks being unable to support them to the same level as a reason for failure, or for not getting started in the first place.
This book outlines how to start and build a sustainable business, without having to rely on bank support, highlighting the opportunities and pitfalls of the current market. Details are also provided of how to run a financially tight operation and examples given of businesses that have thrived without bank support, and how they have achieved it.
With an unprecedented appetite for enterprise, this book is an essential guide to creating a business as a standalone success.
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Driving Toward New Horizons
By Mark Norcliffe
Print: 9781908775719
Digital: 9781908775788
Published: 1st October 2012
Price: £12.99 (print) / £4.99 (digital)
An investigation of the challenges and opportunities that emerging markets present for the global automotive industry
The automotive industry has seen unprecedented change over the last decade and is currently being redefined as a slick, efficient and global operation in countries around the world. Additionally, with barriers to entry lowered for international business, new opportunities are available, in particular in the emerging markets.
Mark Norcliffe is a specialist advisor to UKTI and has worked in the automotive industry for over 15 years. This book looks in detail at the current automotive industry and where the market is heading. It also highlights specific opportunities within the key emerging markets and how the industry can develop its business within them.
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Entrepreneur: The Real Deal
Edited by Jonathan Reuvid and Tom Chalmers
Print: 9781908775726
Digital: 9781908775764
Published: 1st August 2012
Price: £9.99 (print) / £4.99 (digital)
The word ‘entrepreneur’ has become one of today’s key terms. Many looking to begin an enterprise coin the term and there are now TV shows around the world looking for the ‘next entrepreneur’.
But what does the term actually mean and what does it actually take to be an entrepreneur? Focussing on substance, what is required to achieve success as an entrepreneur and make that breakthrough?
This book is a compilation of chapters from the top entrepreneurs around – from the hugely successful, to those currently growing and thriving, to those starting to make a name for themselves. These chapters detail what it takes to be a successful entrepreneur today.
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Investors’ Guide to the United Kingdom 2012/13
Edited by Jonathan Reuvid
Print: 9781908775733
Digital: 9781908775771
Published: 1st September 2012
Price: £44.99 (print) / £7.99 (digital)
The Guide for those looking to invest in the UK
Investors’ Guide to the United Kingdom highlights the positive features and practical benefits that continue to make the UK an attractive location for foreign investors. Key industry and services sectors, in particular infrastructure opportunities, and their business outlooks are profiled in the context of the Government’s economic development programme, including the National Infrastructure Plan 2011 and incentives for industry.
Chapters are authored by industry experts or by the editor based on reports and data provided by the private sector, government ministries and agencies, principally the Ministry of Business, Industry and Skills. This is the sixth edition of the vital guide for foreign investors.
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How to Sell and Market Your Book
By Darin Jewell
Print: 9781908775696
Digital: 9781908775740
Published: 1st April 2012
Price: £9.99 (print) / £4.99 (digital)
SECOND EDITION
Covers new media opportunities and targeted at both selfpublished and traditionally-published authors.
All authors want to sell as many copies of their books as possible. They also want to raise their literary profile as high as possible. There are more new routes to publication and also for sales and marketing than ever before. But where does the author start in such a competitive market?
This book sets out clearly the promotional tools available and advises which paths are likely to sell the highest number of copies and which will help to establish the writer’s name as a published author.
It takes careful planning and know-how, but there is nobody better to promote a book than its author. The opportunities are out there and this guide will provide the information required.
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Recent titles
Winning Ways to Work: Produce Profit and Promotion
By Rupert Eales-White
ISBN: 9781908248091
Published 29th October 2011
Price: £13.99
This book will enable you to harness the power of persuasion in your organisation, to:
•Learn how to be ‘on the same wavelength’ very rapidly with anyone you meet in your business world.
•Achieving all the goals you set yourself, in whatever area of your life you choose.
•Transform you leadership competence.
•Transform your team-building competence
•Learn how to create growth from changes
•Transform your company’s profitability
Not only will you learn WINNING WAYS TO WORK, but enable the organisation you serve to do likewise. You will be able to harness your new powers of persuasion to ensure that you get onto the fast track to the top ASAP.
About the author:
Rupert’s first career was with Barclays Bank, where he became their first group strategic planning manager, his second career was as a senior management development consultant with Sundridge Park Management Centre, and his third was running his own training and development business.
Rupert has an MA in mathematics and physics, gained a BSc (Hons) in economics, passed the exams to become an Associate of the Institutes of Banking and Taxation, gained a diploma in coaching to improve business performance and is a certified practitioner in 10 psychologically based instruments or psychometrics.
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Smart Skills: Meetings by Patrick Forsyth
ISBN: 9781907756375
Price: £12.99
Published on 25th February 2011
The first in the Smart Skills series, Meetings offers all you need to know to get the most out of meetings -from settings meetings up, leading them, to how to make the most out of them once the meeting is over. A must for any employee, manager, freelancer or business owner.
The book offers proven, practical advice on setting objectives and creating practical agendas, deciding who should attend and when and where, effective chairing and effective participation, communication skills necessary, getting your point across, dealing with problems and follow up after the meeting to prompt suitable action.
The author, Patrick Forsyth runs a successful consulting business and has written over 100 business books, making him one of the UK's most respected and successful business book authors.
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Chinese Court Judgements - Intellectual Property by Fei Ming
ISBN: 9781907461200
Price: £19.99
Published on 16th April 2011
The essential book for conducting business in China
For those building business in China, the protection and preservation of intellectual property (IP) is essential. Until some five years ago there was little or no effective remedy in Chinese Law against patent and trademark infringement or brand piracy. However, times have changed.
IP Protection is now enshrined in Law. Moreover, the concept of IP is now included in the Chinese education curriculum from secondary schools upwards.
The cases are compiled by Fei Ming, a qualified Chinese lawyer, practising in Beijing, who specialises in intellectual property and other related areas. The book is edited by Jonathan Reuvid.
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Zero Waste in Business by Fergus O'Connell
ISBN: 9781907756382
Price: £12.99
Published on 28th May 2011
As a nation we know how many days are lost through sickness or strike action every year. Bizarrely, we haven’t a clue – and we don’t even try to measure – how many days are lost through badly run projects/initiatives/undertakings.
Zero Waste is a goal, a process, a way of thinking that profoundly changes our approach to resources and production. This is a practical, how-to-book with examples, templates and checklists. The process described is a simple, straightforward, step-by-step, proven-to-work one which can be easily measured and can lead to substantial results.
Fergus is one of the world’s leading authorities on project management and author of a number of internationally bestselling business books, including Simply Brilliant and The Silver Bullet. His books have been published in over 20 languages.
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A Business Guide for Beginners by Des O'Keeffe
ISBN: 9781907461217
Price: £18.99
Published on 28th August 2010
Many, whether completing their education or looking for a change of career, will have started to consider entering the business world, whether taking up a career in industry, starting up their own business or studying business. In either case, the first barrier to overcome may be complete or partial lack of knowledge of what business is actually all about; its basic concepts and terminology.
A Business Guide for Beginners’ addresses the needs of readers seeking to develop their practical knowledge of business: how it is organised and functions. This business primer also sets out to give those who decide to give business a go with ideas and, hopefully, motivations for approaching their ventures into the business world with recipes for success.
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How to Sell and Market your Book by Darin Jewell
ISBN: 9781907756399
Price: £9.99
Published by 27th November 2010 (1st edition)
Covers new media opportunities and targeted at both self-published and traditionally-published authors.
All authors want to sell as many copies of their books as possible. They also want to raise their literary profile as high as possible. There are more new routes to publication and also for sales and marketing than ever before. But where does the author start in such a competitive market?
This book sets out clearly the promotional tools available and advises which paths are likely to sell the highest number of copies and which will help to establish the writer’s name as a published author.
It takes careful planning and know-how, but there is nobody better to promote a book than its author. The opportunities are out there and this guide will provide the information required for an author to maximise their chance of success.
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Further titles
The Investors’ Guide to the United Kingdom
Edited by Jonathan Reuvid
ISBN: 9781907461187 (2010 Edition)
Published 25th September 2010
Price: £44.99 hb
Sponsors: HSBC, Watson, Farley & Williams, Artaius Limited, Wilder Coe.
*(2011/12 edition published 24th September 2011)*
Description:
Investors’ Guide to the United Kingdom highlights the positive features and practical benefits that continue to make the UK an attractive location for foreign investors. Key industry and services sectors and their business outlooks are profiled in the context of the Government’s economic development programme and incentives for industry. These chapters are authored by the editor based on reports and data provided by the private sector, government ministries and agencies, principally the Ministry of Business, Industry and Skills. This the fourth edition of the vital guide for foreign investors.
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Morocco: Emerging Economy of the Mediterranean
An Authoritative Investment Guide
Editor: Jonathan Reuvid
ISBN: 9781906558222 PP.368 RRP: £99.99 (Hardback)
ISBN: 9781906558185 PP.368 RRP: £34.99 (Paperback)
The Moroccan economy is defying the current global economic downturn, as one of the few countries experiencing economic growth. This has led to unique investment potential and a model from which businesses can learn and develop.
Morocco: Emerging Economy of the Mediterranean is the first international investment guide on Morocco to be published in the English language and provides everything you need to know to benefit from one of the world’s most exciting economies.
Includes a Foreword from Her Highness Lalla Joumala Alaoui, Ambassador of His Majesty the King of Morocco To the United Kingdom.
For order enquiries for all Legend Business titles please email tomchalmers@legend-paperbooks.co.uk
