Booksetc.co.uk to launch on Monday!

The new BOOKS etc website www.booksetc.co.uk is to launch on Monday 22nd February. Capital Organisation purchased the Books etc name, website, and Borders database in January, and took on Legend Press to handle the site’s management.

The site will run weekly promotions, which will not just focus on best-sellers but will include expert-selected ranges. It will also offer a loyalty scheme and a school’s project. The site will include e-books, the chance to sell second-hand books at the best prices in the market and further social networking in due course. The site will look for national and international growth.

www.booksetc.co.uk will also develop a range of additional products, such as e-books, DVDs and CDs. Pre-launch BOOKS etc emailed the company’s 1.3 million customer database asking what type of loyalty scheme they would prefer. As a result, all registered users have been offered 5% off all purchases made on the site during its launch week.

Books Etc is a strong brand and the company’s sourcing capability, coupled with a social media push, will cement it as a powerful competitor in the books market. The site will compete both on price and personality.